Nico Westerdale

Director. Nico Westerdale, has served as the Director of Technology of the $15 Billion US Dollar GoPuff Company an on-demand item deliverer on the 2020 CNBC’s Top 50 Distributors List. He was instrumental in growing the product & engineering teams from 7 to 200 people within 2 years. He directed all of GoPuff's consumer facing engineering efforts, across multiple scrum teams that is to say, the Mobile, Growth and Shopping, and the Driver Experience team, as well as multiple local and off-shore agencies. He worked with the entire Engineering department to produce architectural roadmaps for its Azure/AWS backed microservice architecture spearheading the next generation technology of a React consumer application. In partnership with the Leadership, Product and UX on Product roadmaps, OKRs, and customer driven feature design, development and delivery, he adapted the Product to the impact of the global pandemic with cross-functional teams. This innovation created workflows for the release process which dramatically increased quality and reduced defects whilst maintaining team velocity, as the company moved to a fully remote workforce.

In his tenure as the Chief Technology Officer at IncentFit, a major player in the $61.95 Billion Dollar global corporate wellness market, he managed the development team in building and scaling it from the ideation stage toward its emergence as a global contender with corporate clients including the $11.3 Billion US Dollar Corning Inc, the University of Michigan, Magic Leap with an estimated Forbes valuation of $4.5 Billion US Dollars in 2016 and the $9.1 Billion US Dollar valued Blue Cross Blue Shield Association, a health insurance federation that provides health insurance in the United States to more than 106 million people. He worked closely with the CEO to transform business requirements into a flexible and customizable product that fulfilled over 200 corporate client's diverse wellness benefit plan needs.

Director Nico, individually designed and built a micropayments system that used credit card and escrow ACH Bank networking with multiple payroll providers which moved over $500 Million US Dollars in funds per year from clients to their employees. He created a sales onboarding tool enabling instant custom wellness plan creation for the clients thus increasing client conversions. He also designed and implemented the ability for customers to connect any fitness device to record their activity using API integrations built on Angular & Ionic, PHP7 (custom ORM) on AWS with Google, Samsung, Apple Health and Strava.

As the Senior Engineer at the $103.6 Billion US Dollar Comcast, he developed the Xfinity streaming TV app for the Xbox 360, and a variety of other in-house browser/device based and streaming projects like Xfinity on Campus. He worked closely with stakeholders to communicate the technical possibilities and transform business requirements into state-of-the-art streaming media services and products like Javascript, HTML5, Samsung Smart TV, Windows 8 Metro App, Roku app, C#, .NET, Silverlight, jQuery, streaming media.

While at Arcweb, the leading technology market research firm for industry, manufacturing, infrastructure and cities, he was engaged in UX Design for clients, process flows, information architecture and prototyping. During his tenure at Hanft Raboy, he developed information architecture using Javascript and UX design for Navigenics, a privately held personal genomics company, based in Foster City, California, that used genetic testing to help people determine their individual risk for dozens of health conditions and was acquired for over 450 Million US Dollars. At Razorfish, one of the world's largest interactive agencies with subisidiaries like Razorfish Health, Saatchi & Saatchi Group Ltd with 437 Million US Dollars in revenue, he created a UX for Portfolio.com for Condé Nast a global mass media company founded in 1909’s largest site launch using JSP, Java, Javascript, HTML, CSS. At WebMD, an American corporation known primarily as an online publisher of news and information pertaining to human health and well-being with $615 Million US Dollars in annual revenue, he successfully operated as its UX Advisor for the New York Tech Team & the first WebMD Symptom Checker using Javascript to develop an excellent UX Design.

At Tribal Worldwide he was the UX Advisor instrumental in the developments on Cuervo, Philips BodyGroom, Dannon Lite and Fit and NY State Lotto. While at Schoolnet Inc, he was the key architect in the development of an interactive walkthroughs for SchoolNet's Sharepoint customization.

As the President and Chief Technology Officer of every day BitsDuJour he promoted desktop software for companies like Microsoft, Apple and numerous others through daily deals marketing methods offering 24- hour discount deals in Groupon software. Built on .NET and Azure the company under his leadership won the Best Independent Software Vendor Service Award at the coveted 2010 Software Industry Awards and at its height, ran a 6-person tech, ops and marketing team that sent over half a million emails daily. He engineered the business to run on auto-pilot using VB/C# .NET on Azure with AWS services and multiple ecommerce integrations and jQuery to the point that he currently does not have active daily involvement with it.

While at Massify, the first social networking web-app online film production network for filmmakers, actors and producers to develop projects and connect with talent, as the User Experience Lead, he built a collaborative dashboard, timeline and communication system for the social website employing PHP, MySQL and jQuery. At Musicnet, as the Front-End Tech Lead, he architected and produced a flexible Javascript framework for embedding streaming media and Flash content in web pages to make custom music stores. While at Riskclick, as the VP User Interface Design, he was responsible for Riskclick's User Interface team where he designed and developed a rich ASP.NET UI control framework linking the user interface to XML data and migrated from VB and ASP classic to VB .NET with custom Visual Studio integration while mentoring engineers and delivering multiple successful revenue generating projects.

At Rare Medium, as the Lead Design Technologist, he was named the lead design technician on Forbes.com, RecoveryCare.com and a myriad other, back when many were all paper millionaires before the dot- com bubble burst! Javascript, CSS, HTML, ASP, JSP.

As the President and Product Lead at TipFrom.Me, a unique service that lets you turn your web customers into an active sales force through social sharing of deals, a system integrated with any e-commerce platform, he ran and managed the 8 person company, designed the product, built on C# .NET, Azure, jQuery, SQL Server.

As the Founder and Chief Technology Officer of Iconico, Inc. a side hobby, where he makes UX and development software tools like his award-winning Screen Calipers and ColorPic that get hundreds of thousands of downloads today, despite their age. His business, is now fully automated with outsourced support and requires no daily involvement and was designed using .NET, Delphi and Javascript.

Director Nico, is possessed of pristine skills in UX - VueJS, Angular, jQuery, Javascript, Ionic, Cordova, CSS, LESS, SASS, HTML5, Bootstrap, Flutter, Photoshop, Figma .NET on Azure - NodeJS, C#, .NET Core, VB, ASP.NET, EF, LINQ, Razor, MVC, Silverlight, WinForms, SQL Server PHP on AWS - Custom ORM, Laravel, Composer, MySQL, Aurora, RDS, EC2, S3, SNS, SES, ELB APIs - Stripe, Dwolla, Google, Apple, Samsung, Payroll, OAuth, SSO, SAML, DevOps - SDLC, CI / CD, New Relic, Loggly, Splunk, Agile / SCRUM - Git, GitHub, Bitbucket, JIRA, Asana, Trello, Pivotal Tracker, TFS, ...additional - Java, Delphi.

He studied Oxford Brookes University with a B.A. (Hons) Fine Arts specializing in New Media and Interactive Art and Dr Challoner’s Grammar School and is currently an Accelerator CTO with Limited engagement offering engineering leadership and management to The Burnratty Investment Group from seed round and beyond. He is specialised with specific and select early and emerging start-ups with bold visions for growth and currently helps in defining technical goals, build roadmaps and architecture and importantly hiring the right team to get The Burnratty Investment Group to a place of self-sustaining growth and more. Read less